Kristy from Hunter Marketing

Your trusted guide to smart and sustainable marketing that drives lasting growth.

For ambitious business leaders who are tired of reactive marketing and stop-start growth.

Fractional CMO services Strategy & planning
Implementation support Strategic advisory
0+ years

Brand and marketing experience

0industries

Cross-sector strategic perspective

0mentees

Investing in the people who will shape the industry

0clients

Trusted by founders and leadership teams

Where are you right now?

Find the right next step for your business.

Kristy from Hunter Marketing Co. smiling while taking a phone call at a desk

I'm a solo founder or business owner, and I need a clear plan I can run myself.

You're doing bits and pieces, but nothing's connected. In one day, we'll build a practical, strategic marketing plan you can actually run.

Kristy leading a marketing strategy meeting with two team members in a boardroom

I'm a CEO or business owner ready to fix my marketing for good.

You've built a business that's working, but marketing has felt reactive and growth has been harder than it should be. You need a 6–12 month strategy that gets done properly, and keeps your business growing.

See 6-12 month marketing strategy
Kristy walking and talking with a business leader outside an office building

I'm a CEO, MD, or Head of Sales who needs senior marketing leadership.

You have marketing activity happening, but no one senior connecting it to revenue or giving your team clear direction. You need CMO-level thinking and leadership, without the full-time cost.

See Fractional CMO services
The real barrier to growth

Strategy isn't the hard part. Implementing it consistently is.

Most business owners know they need a marketing strategy. What they don't realise, until they've lived it, is that the strategy is just the starting line.

A plan sitting in a drawer doesn't generate leads. A plan that gets implemented week after week, even imperfectly, is what builds the brand presence, the audience trust, and the pipeline you're tracking.

The businesses winning online aren't always the most creative. They're the most consistent. They stay focused on the target, they know when to pounce, and they don't stop moving. That's the gap most owners don't see coming. It's also the gap we're built to close.

Good marketing doesn't chase. It hunts.

How we work

Most businesses don't need more marketing. They need an expert to lead it.

01

Audit and uncover

We assess your current marketing, your market, and your competitors to find the gaps, the opportunities, and the sharpest path to differentiation.

02

Workshop and strategise

We share the research insights and run a collaborative session to align on direction, so the strategy reflects your business, not a generic playbook.

03

Shape the plan

You see the draft plan, share your feedback, and we refine it into a smart, sustainable strategy that's ready to put to work.

04

Set the systems and guide implementation

Frameworks, tools, and rhythms that make consistent marketing happen. We hold the standard. Your team holds the work, or we help you build one.

FREE TOOL

The Marketing Reality Check

When the pipeline goes quiet, most business owners know something's off, they just can't see where. The Marketing Reality Check gives you a quick read on where your marketing is strong and where it's slipping, in under five minutes.

9:41 AM The Marketing Reality Check See where your marketing really stands 59 OUT OF 100
Why work with us

Senior marketing leadership, without the senior overhead.

Clarity and direction

Your marketing doesn't need to be complicated. We give you direction, proven frameworks, and the tools to cut through the confusion.

Innovation and creativity

We use the most current strategies, tools, and frameworks, including AI where it makes sense for your business. Always human-first.

Results that build growth

Our strategies align with your business goals. Real numbers, real pipelines, real growth. Not vanity metrics.

Featured case study

How we helped TPS turn a new product launch into 30% of company revenue.

TPS · Australian manufacturer · Founded 1968

A 1968-founded Australian manufacturer, a new CEO, an untapped market, and a marketing strategy that translated into real numbers. We led the strategy, named the product, and embedded with the team to make sure it hit the brand and sales goals.

Read the full case study
TPS case study — woman reviewing marketing strategy
From clients

What our clients say.

"

Kristy is the real deal. The clarity has been a game changer. From customer experience to our own team dynamics, she's helped us identify who we are as a brand and what we stand for at every touchpoint.

Deb Bauer Founder & Creative Director, Urban Metal Marketing strategy
"

Kristy and her team slotted into our team seamlessly and became part of the Medibis family. Strong support, meticulous planning, and real self-management.

Angus Chapel Managing Director, Medibis Fractional CMO services
"

I chose Hunter Marketing Co. because of Kristy's innovative, friendly, and professional approach. She helped me crystallise my value proposition, identify my target audience, and develop a comprehensive plan I could actually follow.

George Paramananthan Executive Director, ParamCo Marketing strategy
"

Kristy has a keen eye for selecting the priority marketing activities and channels that consistently yield results. Professional, easy to work with, and someone who genuinely understands a business like mine.

Sarah Rail Director, Mino Design & Digital Studio Marketing strategy
"

Kristy is a marketing and branding powerhouse. Professional but approachable. If you're trying to figure it out yourself, stop. Get in touch.

Rob Sattler Chief Engagement Officer, Study Work Grow Marketing strategy advisory
"

Kristy runs an excellent program. She takes the time to get to know you and your business. The workshop was really beneficial. Would recommend to anyone who needs guidance in generating quality leads that translate into revenue.

Damien Lau Director, Kestrel Solutions Marketing Plan in a Day & brand photos
"

With TPS having a loyal customer base in Australia, I wanted to elevate the brand to a new generation of clients and prepare for a new product launch. I turned to Kristy and Hunter Marketing Co., having worked with her previously across the mining and transport industries.

Greg Smyth CEO, TPS Fractional CMO services
Our partners
Common questions

Before you book.

If you're weighing up whether we're the right fit, these are the questions we get asked most.

No, and that's deliberate. We're not a typical agency. We build the strategy, set the systems, and guide you and your team to implement it consistently. That model scales without making us a bottleneck, and it leaves you with the capability.
If you need someone to execute campaigns, you can hire an agency or other implementation suppliers. If you need someone to lead your marketing function, connect it to revenue, and hold your team accountable, that's a fractional CMO. Most growth-focused businesses need leadership before execution.
Quick wins like better positioning, clearer messaging and fixed gaps usually show in 30 to 60 days. Qualified leads from consistent content and outbound activity typically take 3 to 6 months. Compounding momentum kicks in around month 9 to 12. Marketing rewards consistency, not bursts. We don't make guarantees; results depend on consistent, well-executed implementation, and that's what we're here to lead.
AI is one of the tools we use to help clients create better content faster, not a substitute for strategy or human judgement. We're human-first. AI is brought in where it improves quality or speed, never where it would dilute brand voice or replace strategic thinking.
Three ways. We lead the strategy and guide implementation; we don't take it off your plate and disappear. We partner long-term, embedded in your business; we don't pitch, deliver, and move on. And we charge for senior expertise and outcomes, not hours of activity.
Yes. Hunter Marketing Co. partners with a trusted network of specialists to support clients across every area of marketing implementation, including website designers and developers, paid-ads specialists, freelance content marketers for social, email and blogs, and other professional service partners. When your strategy calls for specialist execution, we bring in the right expert so you get senior leadership and a vetted delivery network without having to source it yourself.
Yes. Where a client's needs go beyond marketing strategy, we have a trusted network of senior consultants and fractional advisors across operations, sales, IT, AI automation, HR and legal. We make the right introductions when the time is right, so you have access to the right expertise across your business, not just your marketing.
Ready when you are

Stop reacting. Start leading.

Ready for marketing that works as hard as you do?